SCARY TALES #2: The Rough Cover Becomes the Final

A few months back I posted the rough cover for SCARY TALES #2: I Scream, You Scream.

Today I received a lo-res file of the final cover.

In cases like this, I’m not just an author, I’m a fan of the process. I enjoy looking at the subtle variations, the minor shifts in design and emphasis, how we get from Point A to Point B. Most of what we see here I imagine as a result of the art director’s tweaks and refinements, combined with a talented illustrator, Italy’s Iacopo Bruno, getting down to the real work.

I’m a kid in 2nd, 3rd, maybe 4th grade? Yes, I’ll check out that book!

I’ve said elsewhere that as an author I’ve come to think of the book cover as “theirs,” meaning: the publisher’s. They want to sell the book just as badly as I do, and have a ton more expertise. I don’t really have much say in it, so don’t take the blame and can’t accept the credit. The primary job of the cover is to get a potential reader to pick up the book. Cut through the clutter. But not to cheat in doing it, not to promise something that the book can’t deliver. A cover should reflect the book’s best qualities and somehow, magically, arouse a reader’s curiosity.

This is a great cover, in my opinion. I just hope the author didn’t screw up the insides.

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