Fan Mail Wednesday #130: My First Book

Here’s one I loved . . .


My mom dug out some of my old books from when I was a kid, and I got my old copy of Maxx Trax: Avalanche Rescue back.  I remember loving this book when I was a kid, I was really into the artwork.  I remember seeing another book in the Maxx Trax series at some point, but can’t remember what it was called.  How many books were in this series?  The art is really great, very eighties in its sensibility.  I was reading through the book and got the impression that the trucks were left behind after an armageddon, since there were no humans, and the trucks had to cross over a pile of abandoned cars, and the snow seemed to indicate a nuclear winter.  I was just curious about your take and inspirations for these books, I am an artist myself now, and appreciate the vehicle designs, and interested in the origins of one of my favorite books when I was a kid.


I replied:
Eli! Thanks so much for that letter. Maxx Trax: Avalanche Rescue was my first published book, back in 1986 when I was a mere pup, 25 years old — and that was the little book that launched this Incredible (Unstoppable! Unflappable!) Publishing Empire.
Thank you, thank you very much (in Elvis voice).
Actually, I have great fondness for that book. It’s been out-of-print for nearly two decades, but when it was first offered on Scholastic Book Clubs, they put it on the front cover of SeeSaw Book Club and it sold through the roof, eventually moving more than 1,000,000 copies. Crazy, I know. But because it was my first book, and worked in-house as a junior copywriter, I was paid a flat fee, no royalties, so I earned $2,500 on the deal. But I’m not bitter!
The book began with a Star Wars-inspired introduction, epic and overblown.
It’s a little embarrassing, but also, I think, the tone we were going for.
Even worse, when it came time for the sequel, Scholastic inexplicably fired the original illustrator, Joe Lapinski, who did such a pitch-perfect job on the original. He nailed it. But I suspect that Joe wanted more money for the next book, and corporate had other ideas.
The illustrations for the follow-up book, Maxx Trax: Monster Truck Adventure, featured a new, experimental technique: computer graphics, and it did not turn out very well. I remember when my editor told me about it. I was like, “Why didn’t you just rehire Lapinski? He was great.” Oh well. The technology was too new, too primitive. Think early Pac Man but in picture book form. I looked at that second book and my heart sank. I knew that no kid would go for it. And that was the end of the series. (Buy, hey, on the bright side: corporate saved money on the illustrator!)
Yeah, sure, a nuclear winter makes sense to me. I’m not sure if I understood the backstory in those words, exactly. Perhaps I didn’t even think about it that deeply. I just kind of accepted the circumstances as fact and told the story from there — a world seemingly without people, with trucks that communicate and perform . . . all sorts of . . . amazing . . . truck-ish type feats. With lasers!
Here’s the killer. When I visit schools, which I do fairly often, I’ll sometimes pull that book out. Students always ask about my first book. And every time, the boys see it and freak out. They want to buy it right there, right now. And I have to say, “Sorry, I’ve got two copies to my name, that’s it. The book is out of print. You can’t buy it anymore.” If I’ve learned anything about the children’s book business in the past 25 years, it’s that I know Maxx Trax would sell today. It’s so cool, so much fun, so right for boy readers. Trucks and adventure.
Quick, get Lapinski on the phone! Come on, Scholastic. Wake up, already. I’ve already got the title of the next — Maxx Trax: Tsunami Rescue!
The Dawn of Maxx Trax must rise again . . .
Seriously, Eli, thanks for writing. In every author’s heart there’s a special place for his first book. It was awfully kind of you to take the time to write to me. You’re a good soul. Good luck with your own artistic efforts — keep on believing in yourself, keep on feeding that brain of yours, and work hard. Send me a JPEG or something. I’d love to see what you’re up to.
My best,


  1. Ryan G says:

    I loved this books as a kid. All the trucks were so cool!!!!
    I would love to see future realeases Maxx Traxx Tsunami Rescue and Dawn of time. That sounds epic!!

    • jimmy says:

      Thanks. For the second book, my publisher (insanely!) changed illustrators and ruined the entire property. Just off a cliff. That was long ago and I’ve let go of all the bitterness (grrrr).

  2. Mike L says:

    Maxx Traxx has popped into my head many times over the years, and today I finally had the opportunity to read it again via the Internet Archive.

    I have to say it’s unreal the dormant neurons woken up in my brain by re-reading this book.

    This was _the coolest_ book ever when I was a kid and it turns out (in the best possible way) the story and images are seared into my brain forever.

    Reading these again after something like 30 years feels so right. Thank you again for the fond memories.

    • jimmy says:

      Mike, thank you so much for this comment. It means a lot to me. The book has been long out of print — there was a disastrous follow up — but I know that it was kind of perfect for what it tried to do and be. Thank you not only for remembering, but for taking the time to say so.

  3. Joe Lapinski says:

    Hey James, Joe Lapinski here. I keep getting alot of positive feed from old readers and next generation readers of Maxx Trax. By the way I didn’t know at the time that there would be another Maxx Trax book. Since I had to deal with my art rep in NYC. I was never told or offered to do the next book. I never negotiate price I just loved to do artwork for whatever the budget is.For me it is never about money. Kind of disappointed that I had been left out og the loop on the follow up book. And I have never seem the second book. My oldest son told me about your site during his research on the book.All the best Joe

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