Archive for Current Events

“UNBROKEN”: Worst Movie Trailer Ever . . . Or World’s Greatest Two-Minute Film?

I have not read Unbroken by Laura Hillenbrand. Despite various conversations and recommendations, almost the entire sum of what I know about the movie comes from the following 2:40 trailer. Now I consider myself an expert. Because the trailer appears to tell me everything, and explains everything, to the point where I’m not sure I need to see the two-hour film anymore. Which is a bummer, because I was looking forward to it. This is a common enough complaint, by the way: trailers that tell far too much. The idea is to get me, the potential consumer, interested in seeing the movie — to entice a purchase — not to summarize the whole thing. This trailer strikes me as particularly egregious. Let’s take a look:

0:07: Our hero is in the air force during WW II, flying over the ocean, which he observes is very large. “Lotta ocean,” he says. He’s not a pilot and he’s not a gunner. He’s a . . . something else.

0:20: After a tense and dramatic aerial dogfight, in which our hero acts bravely — “Inbound! Three o’clock!” — the plane is shot down and crashes into the aforementioned large ocean. All these shots look exciting and well-filmed.

0:32: Brief pause. The story REWINDS and we hear our hero reflect upon his childhood, specifically the positive influence of his older brother. Nonetheless, our hero gets into fights and various sorts of mischief and draws the attention of local law enforcement. He’s on the road to nowhere. The kindly older brother solemnly advises our hero, “If you keep going the way you are going, you’ll end up in the street.”

0:35: Cut to our hero in a track meet, where he overcomes bullies (who cheat!) to come from behind to win a race. The brother’s sage advice plays over the footage: “You train, you fight harder than those other guys, and you win.”

0:43: We see him racing what “might be the fastest final lap in Olympic history”; his family is at home, listening to the race over the radio, ecstatic and proud, because this is also a movie about family values.

0:46: VOICE-OVER MESSAGE: “If you take it, you can make it.”

0:48:  Type on screen informs me that this is based on an “extraordinary” true story.

FLASH FORWARD: Back to the plane crash.

1:00: Awesomely cool underwater sequence of plane crash (somebody learned from “Cast Away” starring Tom Hanks). Our hero once again demonstrates bravery and determination.

1:05: Three soldiers on a life raft. It does not look good. There’s at least one shark in the water. The weather absolutely sucks and they eventually get philosophical about life. One suggests out loud that they are going to die. Our hero is like, nuh-huh, “We’re not dying.” He does not accept defeat.

1:13: Our hero, despite horrific experiences clinging to life on the (large) ocean, still keeps a good sense of humor. “I have some good news, and some bad news.”

1:20: They are taken prisoners of war as “enemies of Japan.” Just the worst luck ever. Our hero is beaten and tortured.  There is a sweet-faced guard who is particularly cruel to our hero. There might be a love-hate element here, just the way he focuses on our hero, but it’s hard to tell in only a few seconds.

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1:32: Whoa, holy crap. He takes a terrific blow to the face right there — singled out because he is an Olympic athlete, and presumably an embodiment of all that is noble about American toughness and spirit. Our hero, we know by now, is not going to stay down.

1:50: After a series of increasingly grim shots of POW camp — with emotional music swelling in the background — our hero says out loud: “If I can take it, I can make it.” Ah-ha, that must be the theme of the movie! A great spirit surviving against all odds. I think I’ve got it. Plus, um, all the family love that makes it possible.

1:58: An insanely long line of prisoners awaits their turn to punch our hero in the face, as he urges them to punch him, presumably out of some sort of self-sacrificing nobility: “Come on, come on!” This, again, seems exceptionally brutal and painful to watch.

TYPE ON SCREEN: “THIS CHRISTMAS.”

2:00: Oh, great. Torture for Christmas! Let’s bring the kids, honey.

2:04: Wait, what? Does Minnie Driver play his mother? No, I don’t think so, but it looked like her for a second. Too bad, I like Minnie Driver. Carry on!

2:07: We finally learn our hero’s name, Louie, and that he loves his parents. A lot. Assorted shots of his family back home, feeling his absence. Oh look, there might even be a romantic interest in this movie, he’s just smooched somebody.

TYPE ON SCREEN: “NEVER GIVE IN.”

unbroken-movie-poster-2-378x6002:15: Okay, got it. He does not give up, and neither should we.

2:20: Cruel guard has Louie hold a huge piece of lumber that looks like a beam, clearly an allusion to the crucifixion of Christ. The guard says, “If he drops it, shot him.”

2:25: Another montage of shots of Louie’s  life, demonstrations of his strength, love, and character. At this point, we’re all 100% positive that he won’t drop it. Not going to happen. Music gets louder now, a chorus kicks in, the other prisoners root for our hero, whose strength and determination clearly inspires them.

2:32: More shots of triumph and familial love. Amazingly, he presses the huge piece of lumber over his head with arms fully extended. Rocky Balboa!

2:37: Final shot is of light bursting through the clouds, which can be viewed as either religious or secular, depending.

TYPE ON SCREEN: “UNBROKEN”

MORE TYPE ON SCREEN: “ALL MY LIFE I HAD ALWAYS FINISHED THE RACE.” — LOUIS ZAMPERINI

Quibble: This quote seems fairly pedestrian for a big final quote. It’s not very poetic, profound, or memorable. But maybe it’s there because Louie was really just a simple kind of guy with basic American values. Not a poet, but everyman.

TYPE ON SCREEN: COMING SOON.

FINAL CREDITS, the end.

Too bad, I barely finished chewing one Milk Dud. Louis Zamperini seems like an amazing, resilient  person who lived an extraordinary life. Wow. I’m so glad I saw that trailer!

 

 

 

 

On the Passing of Norman Bridwell, Creator of Clifford the Big Red Dog

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I was hired by Scholastic as a junior copywriter back in 1985 for the princely sum of $11,500. To get the initial interview, I mailed in my near-empty resume and a writing sample, which addressed the hot topic of the day, Bernie Goetz, New York’s “subway shooter.”

After the first set of interviews with Willie Ross and Carol Skolnick, I was given a bunch of children’s books and asked to write about them in two voices. First, for young children, and secondly, for teachers. Writing about Curious George to students, I wrote something like, “Yikes! That silly monkey is in trouble again!” For teachers, the idea was to take a different tone, such as, “In this classic tale, award-winning author H.A. Rey conveys the hilarious antics of Curious George, one of the most enduring and beloved characters in all of children’s literature.”

I got the job writing the SeeSaw Book Club.

One of the first assignments I was asked to perform was to write brief promotional brochures on three authors: Ann McGovern, Johanna Hurwitz, and Norman Bridwell. I was given their phone numbers, told to call them, set up an interview.

“Call them?” I asked.

“Yes.”

“On the phone?” I asked.

“Yes.”

“Um, me?”

“Yes, you.”

I stared at that phone for a few minutes, mustered up my courage, and pushed the numbers.

That’s the first time I spoke with Norman Bridwell. He was then, as he would forever remain, a humble, soft-spoken, generous man. The first Clifford book, published in 1963, came out in two-color, in an inexpensive, horizontal format. It looked cheap, because it was. But in the early 80s somebody at Scholastic had the bright idea of repackaging those books in a mass market, 8″ x 8″ format — and in vibrant full color. The books took off and the Big Red Dog became one of the great success stories in children’s literature. In fact, one can accurately imagine the Scholastic corporation as a great sled with Clifford the Big Red Dog hauling it through the snow. That benign character helped propel a company to greatness.

Through it all, Norman remained the same kind, gentle man. No one ever spoke badly of him. No one, not ever.

He was always courteous, generous, kind. Even grateful, I think. Norman always seemed to consider himself lucky. And the truth is, he was fortunate. I don’t think anyone makes it really big in this business without a little luck shining down on you. Norman understood that.

NETFLIX, INC. SCHOLASTIC INC. CLIFFORD THE BIG RED DOG

He deserved his success, for he had created something pure and genuine that touched hearts, and through it all he remained faithful to the essential core of what those books were all about. The love between a child and her dog, with a bunch of jokes and gags thrown in to get you to that final hug.

One other quick story about Clifford. It was sometime later, let’s call it the early 1990s, and I was in Ed Monagle’s office, chatting away. At that time, I’d moved upstate, gone freelance, and was trying to survive as a writer. (True story: I’m still trying to survive as a writer.) Ed was a terrific guy, but also a numbers guy. A financial analyst, chief bean counter at Scholastic. Ed cared about the books, and believed in the central mission of the company, but he was also impressed by profit-and-loss statements. He admired Clifford’s sales numbers, and respected the size of Norman’s royalty checks.

So on this day, Ed gave me some friendly advice. He said, “Jimmy, this is what you’ve got to do. You’ve got to invent a character that everyone loves. Look at Clifford the Big Red Dog. Do you have any idea how many of those books we sell? You could do that!” he continued. “I mean, think about Clifford. He’s a dog. He’s big. He’s red. How hard could it be?!

That’s the thing with magic, I guess. It never looks difficult.

Ed was right, of course, the idea was laughably simple. He was also completely wrong. Clifford the Big Red Dog was an exceptional idea, marvelous in its simplicity, executed to perfection.

Not so easy after all.

Norman Bridwell passed away this week. And I’m here to say, very quietly, that he was a really good guy. I’m sorry to see him go.

 

PREACHING TO THE CHOIR ABOUT SCHOOL LIBRARIANS: So We Can All Sing Together, One Voice, Loud & Strong

 

PHOTO: Tom Gralish.

PHOTO: Tom Gralish.

I’m primarily writing to pass on a link about school libraries. Maybe the article states the obvious. Essential stuff we already know, or certainly sense.  I realize that I’m preaching to the choir here. But what I’ve come to believe in life, and politics, is that it’s important to preach to the choir. That’s how we can all open the hymnal to the same page, how we all sing out together, loud and clear. Not a bunch of scattered voices, but a powerful choir.

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Here’s the link to a terrific article by Carol Heinsdorf and Debra Kachel, “School Libraries Are Essential to Learning,” along with a copy of the first few paragraphs. Their immediate focus is on Philadelphia public schools, but this represents a national trend:

In 1991, there were 176 certified librarians in Philadelphia public schools. This year there are 11 and only five are known to be actually doing what they were trained to do. Five librarians for the nation’s eighth-largest school district.

Leaving Philadelphia’s public school libraries without professional staffing is a grave mistake. It will have consequences for the students for the rest of their lives. Study after study shows a clear link between school libraries staffed by certified librarians and student achievement.

In 2012, research showed that students who had school library programs and certified librarians were more likely to have advanced reading and writing scores on the Pennsylvania System of School Assessment (PSSA) tests. And they were less likely to have “below basic” scores.

The same study found that school library programs have their greatest impact on students who are economically disadvantaged, black, Hispanic, or have disabilities. African American students in schools with certified librarians are twice as likely to earn advanced writing scores as those in schools without librarians.

A Mansfield University paper that looked at studies done in 23 states verified that schools with a trained librarian – someone who teaches students and works with teachers to develop information and research skills – have a consistent positive effect on student achievement regardless of demographic and economic differences among students.

In my professional life, I’ve been fortunate to walk into hundred of schools around the country as a guest author.  Increasingly, I see libraries that are understaffed, and I meet librarians who are tasked to provide full-time services on part-time pay (and hours). On many days, these librarians are simply not in the building. In many schools, the library is increasingly marginalized and treated as non-essential — though, of course, no one on a school board ever admits to that out loud. “We may have cut the job in half,” they will tell anyone who’ll listen, “but it will not effect our children.”

Sorry, folks, but I’m calling bull***t.

This trend is true even in my own supposedly “quality” Bethlehem school district, in a relatively affluent suburb of Albany, NY. Former full-time librarians are now commuting between schools, splitting time and services. It’s a huge problem in New York, since the contract does not mandate a full-time librarian position (as opposed to, say, a P.E. instructor). A library should be the heartbeat of an elementary school. And in great schools, it clearly
serves that central, essential function. The librarian, or Media Specialist (if you prefer),
interacts with every child, in every grade, often across six years of learning. Consider that for a moment, the broad impact of that one person. A librarian works with and supports 640classroom teachers. And in response to this reality, the political leaders in our educational system can only think to fire those people, or force them to split schools, while they increasingly focus on standardized tests, purchasing more technology, saving pennies and wasting dollars.

It’s so maddening, and so wrong-minded, I could scream. And that’s why we preach to the choir. Because maybe if we all scream together, somebody will hear our cry.

Sign in a School Hallway

This photo was snapped by my friend, author Stephanie Stuve-Bodeen, on a recent school visit.

Stephanie is a great talent and an even better person. As S. A. Bodeen, she’s written The Compound, The Raft, and several other “The” titles. These days the book-loving world is buzzed about her new adventure series, Shipwreck Island.

But enough about Stephanie. Today I want you feast your eyes on this lovely sign in a school somewhere. I know that many schools post signs like this, messages of intent, statements of mission, but this one in particular gets all the notes exactly right.

I like it.

 

 

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Brilliant: B.J. Novak Reads “The Book With No Pictures”

In this bunny eat bunny world, we’ve seen celebrity authors come and go. Mostly come, in droves, especially after Harry Potter put a spotlight on the profit potential of the children’s book biz. Ca-ching.

Everybody’s making millions!

For many of us non-celebrity authors and illustrators, dressed in our dreary clothes, clutching our cold coffee cups, it’s hard not to be a little, urm, disgusted at times. The crappy book by the “star” that gets a ridiculous amount of undeserved attention.

IMG_0369But that’s life, so we deal with it, and try to keep our petty thoughts to ourselves.

However, I hasten to add: not all celebrity books suck. Jamie Lee Curtis wrote some good ones, as I recall. Fred Gwynne — Herman Munster! — made a sincere  effort to create singular children’s books. By that I mean, my sense is that they actually worked on the books, actually respected the idea of a children’s book, and got into it for the “right reasons,” however we might differ in defining what those reasons are. It wasn’t just a way to cash in on something.

Anyway, this fresh, new effort by B.J. Novak is brilliant. Yes, absolutely, he came up with a clever idea. A great idea. But then he pulled it off over the course of an entire book. That’s not at all easy. And it’s beautifully published, too. Great job, all around.

Kids today, they sure do love the meta.

Enjoy this book with no pictures, folks. Go ahead, stomp on that link, surrender to the video. It makes me wish that I had a room full of kids to read this one too.

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