Archive for March 12, 2026

Celebrating 40 Years As a Published Author, Pt. 2: The Norfin Trolls!

 

I have a nostalgic affection for all the weird, crappy little jobs I took on as a freelancer over the course of my career. I mean, maybe I should be recounting my triumphs, but an entertaining part of my story is the odd jobs I took along the way. Money in the pocket. The work that kept “the dream” alive.

Around 1993, Scholastic made a book deal with a popular toy company, The Troll Company.  They created and sold Norfin Trolls, which some people seemed, unaccountably, to like. As a freelancer with connections at Scholastic (I worked there from 85-90), I was offered a two-book deal, flat fee (no royalty), and was handed a catalog produced by the company. The catalog included lots of pictures of trolls in various outfits. The golfer, the tourist, the farmer, the pirate, the wizard, etc. Here’s a sample spread:

 

I can tell you want a closer look.

 

 

 

My assignment was to make up a couple of stories featuring the Trolls. At that time, sometimes to my chagrin, I was considered a “clever” guy by various editors at Scholastic. Of course, I aspired to be more than just a clown. I was a literature major, filled with deep thoughts and passionate feelings, but they saw me as a creative court jester who worked cheap. Perfect for the Norfin Troll project!

This is, of course, four years before Jigsaw Jones came along. I was just beginning to get assignments. So, one hundred percent, I was happy to do it (I just wasn’t going to put my name on it). One very cool aspect of the project was that a team of photographers — the talented due of Mary and Joe Van Blerck — would pose the dolls, build artistic sets, and photograph the scenes for the book. It was pretty amazing what they accomplished, actually. Quite skilled. Never met ’em.

I still have one copy of the first book, Too Many Trolls. The main challenge was to come up with an idea that allowed for lots and lots of cute trolls. I remembered the classic Marx Brothers state room scene from “A Night at the Opera.” Yes, I decided, I could steal that! In the film, everyone crowds into a small room with hilarious results.

 

That was it! So I told the story of Hanna, who was visiting Aunt Inger and Uncle Hans (I lifted these names directly from the catalog). Remembering my lessons from the Whole Language pedagogy of the day, I added a recurring phrase, “Shhh, baby is sleeping,” and was on my way. 

One by one, groups of visitors appear to threaten the quiet: one golfer (his ball sails through an open window), two neighbors whose TV is broken, three peppy cheerleaders, and so on, until ten plane crash survivors (!) show up (cheerful, but in need of a phone) and Hanna has finally had enough. She cries out, “Sixty Norfin Trolls! There are too many trolls in this house! I’m sorry, but everybody has to leave. Baby needs peace and quiet!”

They all depart, loudly, and peace is at last restored. Baby has managed to sleep through the trollish tumult. But on the last page, you guessed it, baby cries, “Goo-goo-goo-GAHHH!”

A classic work of literature, long out of print.

 

Lastly, I employed the pen name, Mitzy Kafka. I fondly remembered the old picture book, Tell Me a Mitzi by Lore Segal, a title that always struck me as funny. As for Kafka, I was and remain a fan of the great man’s work, and somehow the surreal oddness of Kafka’s books connected in my mind to the surreal oddness of my assignment. Thus, Mitzy Kafka climbed from her chrysalis, fluttered her soggy wings, and emerged to enjoy a brief but resplendent existence.

I share this story because, hey, it was a good book for what it was. I’ve read far worse in hardcover. So I cashed my check and could still look at myself in the mirror. Best of all, no trolls were harmed during the making of the book, despite the plane crash. I did my best, plied my craft, and the end results — to the extent that I had control over these things, left me restlessly satisfied, if unfulfilled.

I feel like some people view “the writer’s life” as some sort of edifying, ethereal experience — as if we were special people, uniquely gifted — and I’m here to say that for much of my (cough, cough) career, I’ve been like a carpenter trying to earn a living. Too Many Trolls, and jobs like it, helped pay the mortgage. And in the meantime, I kept hammering away. 

Mitzy Kafka would have been proud.

Here’s some sample spreads from the book, since you won’t find it anywhere else!

Pure nonsense, of course. Lighthearted fun. And, I am pleased to report, I still think it’s pretty good — for, you know, what it is.

I cashed the check.

FAN MAIL WEDNESDAY #347: Letter from a “Huge Soccer Girl”

From last night’s email: 

SHAKEN will be available in paperback, featuring this new cover, on March 17th.

i just read your book shaken and i am a huge soccer girl and i love reading this book i love how she had a hard thing in her life and kept going on what she loved and i love how much she tried

thank you its hard i had a concussion too it was hard so i loved how i could relate to this book 

T____, 6th grade
pls answer back if you can

 

I replied . . .

T, 
I’m very glad to read your kind note. While I hoped to write a book that was more than “just” a soccer story, I did very much want the approval of “huge soccer girls” like you. 
My daughter Maggie played soccer until knee surgeries forced her to quit (three ACL surgeries and done). One unexpected thing she told me was about the first few minutes of practice, how warm and friendly they were, everybody touching base and connecting before the work begins. I tried to capture that small moment in the book. That feeling of being a team. 
Another moment in the story was inspired by an actual USWNT  soccer star, Claire Hutton, who attended our local high school in Bethlehem, NY. Everyone who followed local sports knew about Claire from a young age. I only met her once, she may have been 15-16 at the time, when I was out walking my dog Echo on a summer day by the high school. Claire was out on the football field, alone, practicing with an assortment of orange cones. Running sprints, ball drills, and so on. I stopped and we chatted amiably for a few minutes. But that scene — a determined athlete, all alone, driven by some inner flame — was all I needed for Chapter 1 of my book. I wanted my character, Kristy Barrett, to have a little bit of the fire that burned inside Claire.

How do you not root for a kid — now a young woman — like this?

I’m sorry but not surprised to hear that you experienced a concussion. Hopefully your recovery went well and you can avoid another incident. The health of your brain is everything. And yet if you are playing the game, and competing, it’s impossible to go halfway. It’s hard to be careful when you are fighting for the ball. 
I wish you luck. My best,
James Preller

BRIEF EXCERPT from SHAKEN: Establishing Kristy, the Soccer Player

My most recent novel, Shaken, ages 10-14, will be out in paperback on March 17th. That’s less than two weeks from now.

In the book, an awesomely talented 7th grade soccer player, Kristy Barrett, experiences a serious concussion.

I more or less pull the rug out from under her. That’s what writers do. We make awful things happen to perfectly decent characters. In the rest of the book we find out what Kristy’s made of. In the first few pages, I needed to quickly establish that, for Kristy, soccer was everything. Her social currency, her primary source of self-esteem, friendship, and identity. 

If “Soccer is my life!” what happens when that hat blows away?

But before the “inciting event” of Kristy’s concussion — which is the engine of our story — I needed to establish the current situation. 

Here’s a few paragraphs from pages 3-4, where we learn something about this young athlete: 

By the time she played her first organized practice at U4, anyone could see that Kristy Barrett was a special player. She was simply quicker and more focused than any other four-year-old on the field. Of course, half of them were clinging to their parents’ legs, or slurping on oranges, or plucking dandelions while Kristy raged up and down the grass like a creature possessed. Amazingly, that dynamic continued on through rec ball and travel, even when they let her play on the boys’ team. In seventh grade, Kristy was starting for the varsity high school team. She was special. That was the word, over and over: a special kid

But wasn’t everybody? 

Kristy didn’t much care what people said. She loved to play. That was all, the whole shebang. But after a video of one of her goals went viral — and was included on ESPN’s “Amazing Plays” Sunday feature, along with a thirty-five second interview — everyone, absolutely everyone, knew. Not long after, a coach from the USA Development Program called, saying, “It wouldn’t surprise me if one day Kristy represents the United States in international play.”

Maybe even a future Olympian. 

Altogether not bad for someone who hadn’t, at that time, turned thirteen. But that’s how it works at the highest levels of sports. When you know, you know. 

THANKS FOR STOPPING BY!