5 QUESTIONS w/ London Ladd, Illustrator of “Black Gold”

Hey, we’re back again with “5 Questions 2.0” — the new & improved interview format that asks some of the best folks in children’s literature five — and this time, only five! — questions.

My guest today is London Ladd, a brilliant artist and friend. We’ll be focusing on his brand new book, Black Gold, written by Laura Obuobi. It’s already creating quite a buzz, along with two starred reviews (and counting).

1. London, I’ve been a fan for a long time, though I believe it was your amazing work on Frederick’s Journey that first really turned my head. That’s when I thought: This guy’s a rising star. And yet this is your first published book in five years. Could you tell us what you’ve been up to?

Thank you! The five-year gap started in early 2017, and I felt a little burned out and uninspired by my artwork. It was too formulaic, very basic! Don’t get me wrong, I was proud of my artwork then, but I desired something more in-depth, true to my artistic spirit, visual voice, whatever to describe it. I wanted to step away but was fearful that I may never be able to return. After experiencing multiple personal setbacks in late 2017 and early 2019, I abandoned art altogether.

Oh, no!

Still, thankfully a person I deeply respect urged me to enroll in grad school at Syracuse University. The three-year program was intense, a chance to learn and experiment with art in new ways. One of the best decisions I ever made in my life. I decided if I were going to do this grad school thing, I would fully commit myself to embrace art in ways true to my heart without fear. I was able to fall in love with art again. This is reflected in the artwork I produce now and moving forward.

2) Observing you from the outside, mostly via social media, it looks like you’ve been on a deeply personal, artistic journey. You seem to be focused on growth and free experimentation. What did you learn these past few years?

To not be afraid, to take more chances, to see what happens. The stuff I do now is more in line with my sketchbook. Personal time without criticism of others, whether positive or negative, doesn’t matter to anyone but me. I was able to develop my visual voice, my philosophy, and my reasons for what I create. There’s unfiltered freedom in it that’s hard to explain. But I love it!! 

3) I can feel your enthusiasm — your new boldness — and see it in your work. What was it about this manuscript by Laura Obuobi that made you want to illustrate it?

I was and still am amazed by the unconditional love expressed throughout her writing. The level of detail described from page to page, building to a crescendo on the last page — “I am a child of the universe, I am Black Gold.” It spoke deep within my spirit as a parent and creator of art. I doubt I’ll ever experience something like this again with another project because each project can be so different in theme, plot, lyrical tone, and color palette.

Young London’s first Christmas.

4) Here at James Preller Dot Com we love process, and appreciate any glimpses behind the scenes. It strikes me that Black Gold — a highly poetic, original creation myth — was an incredibly liberating book to illustrate because anything was possible. All that freedom. But also extremely difficult, because anything was possible. All that (scary) freedom

For example, here’s the text from six pages of the final book:

Then the universe breathed in and breathed out. Her power hovered around you.

You breathed in.
Her power flowed into you. You breathed out.

Alive!

How did you even begin tackling it?

Black Gold was such an experience for me. I drew from my journey to this moment as an illustrator and person, using symbolism and surrealism to convey Laura’s words in a spiritual way that is both honest and complementary to her beautiful words. Those pages spoke of rebirth, so what better way than to symbolize it than butterflies?

Lots of sketchbook work and research — thinking, looking at things that inspire me, journaling, drawing quick thumbnail studies, all of it builds my emotive visual library that pours onto the page.

After submitting a refined tighter sketch to the art director, I apply their ideas to another tighter sketch to share with them for any final feedback. Afterward, I put the final on the illustration board to start layering my mixed media elements — cut and ripped paper, tissue paper, acrylic paints, or whatever creates interesting textures. It’s my technique that is uniquely me and radiates throughout the spread.

5) Wow, what a stunning journey. Thank for you sharing your process so openly and honestly. Are we going to have to wait another five years for the next book?

Nope lol. This January, I have TWO books being released!! You So Black (Denene Millner Book/Simon & Schuster) is based on the titled poem of the amazing spoken word artist Theresa Tha S.O.N.G.B.I.R.D. And My Red, White and Blue, written by Alana Tyson (Philomel Books). Two vastly different books with powerful messages where Black children of all walks of life can find themselves and those around them.

Also, I’m currently working on three more picture books in various stages, along with my first authored book, so you’ll be seeing a lot more of me over the next five-plus years.

What good news — and what a happy interview with a true artist! I can’t wait to see what comes next. 

JAMES PRELLER is the author of many books for young readers, including Bystander, Upstander, Blood Mountain, Six Innings, All Welcome Here, and the popular Jigsaw Jones mystery series, along with the Scary Tales series. Look for his strange & mysterious middle-grade series, EXIT 13, on Scholastic Book Fairs and Book Clubs. It will be available in stores in February, 2023. 

2 comments

  1. Robin Pulver says:

    Heartwarming, moving, brilliant. The questions are great and the responses amazing,so deep and honest and forthcoming. Can’t say how much I love this and am happy to know more books are coming. I wish I could find the words to thank you: Jimmy and London. It’s truly a privilege to read this interview and to know you from brief but meaningful and elevating to me encounters.

    • James Preller says:

      Oh, Robin, you are so kind and generous w/ your words & thoughts. I didn’t see you at RCBF this year — a disappointment. Hope all is well.

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