Archive for October 8, 2010

The “Sad Little Death” of Picture Books

A front-page article in today’s The New York Times, written by Julie Bosman, highlights the decline of picture books.

Picture books are so unpopular these days at the Children’s Book Shop in Brookline, Mass., that employees there are used to placing new copies on the shelves, watching them languish and then returning them to the publisher.

Photo: Drew Angerer/The New York Times

“So many of them just die a sad little death, and we never see them again,” said Terri Schmitz, the owner.

The shop has plenty of company. The picture book, a mainstay of children’s literature with its lavish illustrations, cheerful colors and large print wrapped in a glossy jacket, has been fading. It is not going away — perennials like the Sendaks and Seusses still sell well — but publishers have scaled back the number of titles they have released in the last several years, and booksellers across the country say sales have been suffering.

The economic downturn is certainly a major factor, but many in the industry see an additional reason for the slump. Parents have begun pressing their kindergartners and first graders to leave the picture book behind and move on to more text-heavy chapter books. Publishers cite pressures from parents who are mindful of increasingly rigorous standardized testing in schools.

“Parents are saying, ‘My kid doesn’t need books with pictures anymore,’ ” said Justin Chanda, the publisher of Simon & Schuster Books for Young Readers. “There’s a real push with parents and schools to have kids start reading big-kid books earlier. We’ve accelerated the graduation rate out of picture books.”

The article is worth a look, so just click like crazy and it will magically appear. The big news about the story — which is mostly old news to folks in the business — is that over-eager parents are taking some of the blame. And it’s probably true, to some extent.

As a father, it’s something I see all the time: Parents who are in a big hurry to see their kids take the next step. This isn’t limited to reading. I see it in sports, where my comment is usually, “The worst thing that ever happened to youth sports is that image of Tiger Woods, at age two, with a golf club in his hand.” Now everybody thinks, Ah-ha, that’s the answer! More, and sooner.

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So it only makes sense we’re seeing it with reading. Everybody, give your seven-year-old girls copies of The Hunger Games!

On a personal note, I came into this business through my love of picture books. That’s what turned me on, and it’s always what I’ll love the most, the purity of a picture book. As an author, I’m well aware of how quickly books slip from the shelves. Those sad little deaths come faster than ever. And even when a book enjoys some success, like A Pirate’s Guide to First Grade — with great reviews and media attention — you’d likely be shocked at the quantity of books printed.

Where it will go, nobody knows. But I’ll always love my picture books.

Advice for Writers . . . Really!

I was recently asked if I’d like to contribute a piece to a blog, Guide to Literary Agents. The man who oversees it, Chuck Sambuchino, struck me as sincere and highly organized, so I gave it some thought.

The idea of dispensing advice always gives me the willies, but at the same time I thought about this blog’s overall quality, and its readership, and decided that maybe I had something to say after all. Not advice on technique, but I was able to identify something that has proven essential to my writing life: spending time in classrooms.

Please click here to see the whole entry — Chuck did a great job designing it — and take a few minutes to breeze through other entries while you are there. There’s a lot of excellent, thoughtful content, particularly for hopeful authors seeking to get published.

Here’s a couple of paragraphs pulled from the large article, for those of you too tired to click:

In recent years, I’ve hung out a bit in fifth-grade classrooms. I noticed the way one girlfrowning and aloneset herself apart during P.E. There was a red circle on the floor and the teacher asked the kids to sit inside it. Everyone did except for this one girl, who sat down outside it, the tip of her foot just touching the line. I’ve seen the way a teacher’s eyes rolled in her head when, in the middle of a lesson, a boy stood up to sharpen his pencils: Whirrrr, whirrr, whirrrr.  I’ve learned how kids are disciplined during recess, where in one school they were forced to stand by “the wall.” The punishment: watching everyone else run and play.

Mostly, it’s been a accumulation of details, little truths, seeds. And what happens for mewhat always happensis that I begin to see the possibilities for story. I get inspired. And my blank notebook fills with words.

Fan Mail Wednesday #94

Dear Mr. Preller,

I’m sorry to trouble you with this, but how come I can’t find boxed sets of Jigsaw Jones? They seem to be unavailable — has Scholastic stopped making them?

My son and I are fans of your series and I am recommending it to all of our neighbors as the best-written series for kids in this age group I have found. (Since I’m an editor of grown-up books, they even think I know what I’m talking about.)

Please ask your agent to get after Scholastic to make those sets available. I’d love to get the complete set for my son. Would love some small sets too, at a reasonable price — say a set of four for $14.95 — to give as birthday presents.

There’s a marketing idea — Jigsaw Jones birthday parties, complete with sleuthing activities and a webpage where guests could sign up to give a book each. That would be a gift to parents, too, who would like to cut down on all the crap their kids get for birthdays.

Are any of your books under various pen names written for adults? Please let me know if ever you write something you’d want W.W. Norton to consider . . .

All best wishes,

A______

I replied:

Dear A_______:

Thank you for your kind letter.

Sadly, the folks at Scholastic do not share your enthusiasm for the Jigsaw Jones series. It believe they’ve stopped making the boxed sets completely, and I’m sure they haven’t promoted the series in trade for several years. Little fish in a big pond, I guess. The marketing decision seems to be to allow the series to die on the vine. Even today, I still can’t think about it without feeling disheartened, discouraged, disappointed.

All the dis- words.

Photo taken from the touring Jigsaw Jones Musical, produced by ArtsPower.

I do suggest that you contact Scholastic Book Clubs at a toll-free number, 1-800-724-6527. They are often receptive to customer requests, and will try to do everything possible to be helpful. Some of those boxed sets must be lying around somewhere.

I have not yet attempted a book for adults. Perhaps one day.

I very much appreciate your kind words. And I agree: the books are well-written! Perhaps I needed to include more farts.

Cheers, and thanks again,

JP

Getting Boys to Read: Two Authors Chat About It (Part 1)

Over the past couple of years, I’ve had numerous discussions under the broad subject of “books for boys” with fellow author Kurtis Scaletta. We’re both ex-boys, you see, and we care. So we’ve talked about the gender gap in reading, looked at the typical remedies, passed on book suggestions (Kurtis tells me I have to read this book by William Brozo), discussed the primary importance of modeling in the home, and more.

Recently we’ve encounted several mainstream articles on the subject. And rather than talk amongst ourselves, we decided to continue the discussion in the context of an online chat.

Please: feel free to comment, react, complain, applaud, question. We know that we don’t have the answers. But we also know that there’s something fundamentally unsettling to us as men about the tone and tenor of the entire conversation.

To set the stage, let’s look at a recent Associated Press article, written by Leanne Italie: “How to get boys to read? Try a book on farts.”

You can read the entire article by clicking on the link above. But here’s a few snippets for context:

Can fart jokes save the reading souls of boys?

You better hope so.

Boys have lagged behind girls in reading achievement for more than 20 years, but the gender gap now exists in nearly every state and has widened to mammoth proportions — as much as 10 percentage points in some, according to the Center on Education Policy.

“It certainly should set off alarm bells,” said the center’s director, Jack Jennings. “It’s a significant separation.”

Parents of reluctant readers complain that boys are forced to stick to stuffy required school lists that exclude nonfiction or silly subjects, or have teachers who cater to higher achievers and girls. They’re hoping books that exploit boys’ love of bodily functions and gross-out humor can close the gap.

<snip>

‘Just get ’em reading’

Butts, farts. Whatever, said Amelia Yunker, a children’s librarian in Farmington Hills, Mich. She hosted a grossology party with slime and an armpit noise demonstration. “Just get ’em reading. Worry about what they’re reading later.”

Again, please read the entire article — which quotes parents, librarians, and bestselling authors such as James Patterson, Jon Scieszka, Ray Sabini (who writes under the name, Raymond Bean), and Patrick Carman.

And now for the chat portion of today’s program:

JP: You can’t see me, but I’m slumped in my chair. It’s hard to respond to this article without sounding like a whining ninny.

KS: I see a story like that about once a month in the mainstream press, touting books like SweetFarts as the simple solution to this really complex problem.

JP: I just get sick and tired of seeing the same types of books listed in these discussions. Very lowest common denominator.

KS: It is lowest common denominator.

JP: I find it stultifying when I come across lists of “books for boys” that begin and end with all the usual standbys: bodily humor, nonstop action, cars and trucks, sports, violence, and so on.

KS: I think you give boys those books and you aren’t communicating that you value that boy’s mind very much or that you value reading. It seems to trivialize the whole thing.

JP: And let’s not forget that there are many kinds of boys, or that boys can be many things: sensitive, caring, troubled, dreamy, mild, lonely.

KS: Those lists and assumptions don’t do very well by boys or by books. They have such low expectations for both. That’s what bugs me the most.

JP: As I’ve said elsewhere, it’s not just farts and firetrucks. It can’t be.

KS: You give a boy a fart book and I wonder where it comes in that he understands reading is important and that you believe he is capable of high intellectual pursuits.

JP: Is it merely THE ACT of reading we value? I don’t think so.

KS: The real reasons boys become passionate readers is because they do find those books that make a real difference to them. “Home Run” books they are called. ONE book is proven to turn a reluctant reader into an avid reader. IF it is the right book. So you have to ask, “Is this likely to be that book?”

JP: But couldn’t it be argued that they need to begin with any kind of positive reading experience?

KS: Yeah, but I don’t really buy the story that teachers are brutalizing boys with all these terrible boring books. Mostly they read books that have had a huge kid response already. Books like The Outsiders or Maniac Magee or some other book that millions of boys have read and loved. So I don’t know where the negative experiences come in.

JP: I think it’s kind of intellectually lazy — and degrading — for teachers and librarians to hand boys some of these books. Though I have to add, that’s not been my observation of the teachers and librarians I’ve met over the years.

KS: That’s ultimately my complaint. My problem isn’t with the books. I think they should be out there and kids can read them if they want to. I just don’t like the message that boys are terrible readers and our only hope is to lower the bar.

JP: Amen.

KS: And I agree, it’s not teachers and librarians touting these simplistic solutions. It’s more mainstream press, reporters trying to find the funny lead to a complex story.

JP: Exactly. In the process, boys get reduced to primitive creatures capable only of banging on rocks and grunting. It’s condescending. And let’s not ignore the fact that, in this article at least, many of the advocates quoted here are the authors themselves. Their POV seems to be, “Buy my book; problem solved.”

KS: Ha. Yes, I admire Scieszka a lot for what he’s done, but of course he has a product line too and it’s hard to ignore that. Now James Patterson has his own “reading for boys” site, and of course he’s making fistfuls of cash off of his kids books line. It sounds bitter and jealous to mention it, but there it is. The handful of guys who are actually making a living at writing for boys are also pitched as the only hope to get boys to read and get to be the experts quoted in those articles. No room for a Preller or a Scaletta in that kind of story. So I guess I do take it personally.

JP: To be clear, in case I haven’t been: It’s not about the books. There are many, many great books out there for a wide variety of boy readers. So, yes, I think the media focus on grossology, etc., is completely misguided. We need to look at how we respond to boys in school and the messages we send. Most of all, I want to see fathers reading — that could make the single most powerful difference of all. When the focus shifts to the books, it all begins to feel like cynical marketing. I have no problem with “butt books” or whatever you want to call them, but let’s not begin to pretend they arrive riding on white horses, looking to save the day.

KS: Yes, I agree. And that’s what Sciezka says and Ray Bean says — that boys need male role models to read. The more I think about it, I just think those newspaper stories are lazy and half-assed. They want a compelling headline and don’t really care about the issue or the solution. We’re letting them frame the story and we shouldn’t.

JP: Word, Kurtis. But you know, I wish we had somebody really smart, like author Lewis Buzbee, to put it all in perspective for us. He’s so good at astute summation.

KS: Yeah, that would be great.

JP: Hey, look. Here comes Lewis now. What a coincidence!

LB: The problem that I have with such thinking is that it supposes that boys are all the same — farts and butts and such. Oh, a lot of boys like such stuff, I know I did. but that wasn’t all I liked. I hate to see any reader reduced to such a cynical — your word, JP, and a good one — description. In a way, such single-minded publishing may actually turn boys off reading. I mean, is that all books are; I can get that from my friends. Books are very intimate places, where one reader with one book can feel and think about the world in ways that are different than they might otherwise think and feel. I know that’s why I like reading.

JP: Thanks for stopping by, Lewis. We are not worthy!

Pirate’s Booty & Some Snaps

Ahoy, me hearties! I am struggling with spacing issues for the photos, but I can’t fuss over this any longer. Sorry about the mess.

So much to talk about these days — my head is spinning with thoughts on “books for boys,” after a spate of blood-boiling articles — that I’m clearing the decks today for more focused thoughts next week.

Jonathan Liu over at Wired has caught the pirate bug:

Set your goggles double quick on this jolly good book: A Pirate’s Guide to First Grade, written by the old salt James Preller and illustrations by Greg Ruth that’ll shiver yer timbers. OK, yes, International Talk Like a Pirate Day was eleven days ago, but I didn’t discover this treasure in time. Besides, who says you can only talk like a pirate one day a year, right?
For the full review, go here. Mr. Liu goes on to say:
The best part? The end pages have a “Pirate’s Vocabulary” with all the words used throughout the book so that your kids can start talking like pirates themselves!
Quick story about that: The idea for the glossary didn’t come until late in the process, when we were staring at the layout, wondering what to do with the extra space afforded by moving from 32 to 48 pages. I suggested the glossary and Liz instantly recognized it as a good idea. Very glad that happened. The good idea, I mean. Nice to trip over one every once in a while.
Greg Ruth shared some photos from a recent bookstore experience. Thought you might enjoy them . . .
That’s Greg himself. Remember, Greg, to get that pirate gruffness, it has to come from the thromborax.
A scurvy crew of rapscallions.
Prepare to be boarded!
Arrr, this one looks like a rascal if ever there was one.
Seriously, aren’t those shots great? Isn’t this book just so much fun? I know that’s unbecoming of me to say, as the author. But I’m sometimes asked about the appeal of pirates, especially since they are clearly not positive role models for our children. And the answer is in these photos, I think. There’s always room for laughter and whimsy in a world of high seriousness. I’m proud of this book! There, I said it.